ORIGIN's habits come from how it began. Knowing the story lets you speak about the company with conviction, and explains why resilience is not optional here.
Out of necessity
ORIGIN did not start as a funded startup. It started out of necessity.
Our founder lost his father at 13. As an only child, he left school and started working, with one goal: support his mother and keep moving. Those years gave him three strengths that still shape how ORIGIN works.
Technology arrived through gaming. Systems, interfaces and digital worlds felt natural to him long before they were tools for work, and gaming taught him to spot an opening and play to win.
- Systems
- Interfaces
- Digital worlds
The moment that changed everything
At 21 he was a sales manager at a marketing agency in Beirut. Another agency owner made him an offer.
As a last resort he sold his mother's jewellery. It came to 4,700 USD, and he handed it over.
Our founder had a choice: tell his mother it was gone, or make the agency work. He chose to make it work.
Seven months of no
Every day he knocked on doors and offered to manage companies' social media, a new service in Lebanon in 2014.
For seven months nobody said yes.
The owner paid six months in advance, 1,200 USD in total. ORIGIN had its first deal.
Our founder had never done the work himself, so he taught himself design, writing and advertising, night after night.
The studio grew from 2 branches to 8 in two years.
You deliver a campaign exactly as briefed, and on time. It brings the client nothing. Is the job done?
A campaign that brings the client nothing has not done its job, however well it was delivered.
That first client proved the idea ORIGIN still stands on: we do not only deliver work, we deliver results.
ORIGIN was built from nothing, by refusing to stop. That is where our standards come from.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1Why did ORIGIN start?
The answerOut of necessity. It was never a funded startup.
2How long before the first yes, and what was the first deal?
The answerSeven months. Then six months paid in advance, 1,200 USD in total.
3What did the first client prove?
The answerThat we do not only deliver work, we deliver results.
Built from nothing, by refusing to stop.
That is what obsessed looks like. Next: from one person to a house.