Six acts, 29 sections

Where ORIGIN came from, what it believes, how it behaves, and what your first 90 days hold.

1. The foundation 12 min
2. Values, culture and how we work 14 min
3. Market context 5 min
4. The ORIGIN Code in practice 9 min New
5. Your first 90 days 8 min New

The gap in the market ORIGIN exists to close, and the proof that it closes it.

1. The market landscape and the execution gap 16 min
2. The case studies 14 min

The frameworks, the engagement models, the delivery unit and the way ORIGIN writes.

1. Service domains 5 min
2. The ORIGIN House Framework 10 min
3. The ORIGIN engagement models 5 min
4. The ORIGIN Guardianship Framework 5 min
5. Success metrics 6 min
6. The POD model and the value chain 9 min New
7. Writing as ORIGIN 9 min New

Who ORIGIN sells to, how to recognise them, and which solution fits which need.

1. Real estate, the primary vertical 12 min
2. ICT, public sector and consultancies 9 min
3. How solutions map to client needs 8 min

The pitch, the discovery call, the record, the objections, the proposal and the handover.

1. The ORIGIN pitch 15 min
2. The discovery call 9 min
3. The CRM is the record 9 min New
4. Objection handling 8 min
5. Proposal and closing 12 min
6. Handover to delivery 9 min New
7. Pricing, approvals and contract basics 9 min New Client facing roles

How the company actually runs: approvals, money, tools, the fleet, and what never leaves the building.

1. How ORIGIN is organised 8 min New
2. The money machine 9 min New
3. Tools and operating rhythm 9 min New
4. Working with the fleet 9 min New
5. What we never do or say 9 min New