7 acts, 74 sections

The story, what ORIGIN is, how it is built, what it believes, and your first 90 days.

1. A letter from our founder 4 min
2. What ORIGIN is 4 min
3. How it started 4 min
4. From one person to a house 4 min
5. The north star and the map 5 min
6. Three teams, one company 5 min
7. The engine 5 min
8. The lifeline 3 min
9. What we believe 5 min
10. The ORIGIN Code 5 min
11. Your first 90 days 4 min
12. Who to ask, and where to look 4 min
13. The Academy 4 min

The mindset act. Fearless comes from knowing the gap, the field and the proof.

1. The fearless mindset 5 min
2. The market we work in 5 min
3. The execution gap 5 min
4. The field: consultancies 4 min
5. The field: agencies and technology firms 5 min
6. What only ORIGIN does 5 min
7. Price and scope 5 min
8. Speaking up 4 min
9. The proof 5 min

The services in detail first, then the frameworks that join them.

1. Three practices, one house 5 min
2. Strategy Powerhouse 5 min
3. Brand Experience 5 min
4. Technology Enablement 5 min
5. The lead engine 5 min
6. Service work and transformation 5 min
7. The ORIGIN House 4 min
8. Three levels of governance 5 min
9. AUDIT, FIX and GROW, up close 5 min
10. Build, and Build & Guard 5 min
11. Build & Operate 5 min
12. Build, Operate & Transfer 5 min
13. The POD 5 min
14. How we measure success 5 min

This act is about our primary market, Saudi Arabia. Each kind of client opens with its cause for change.

1. Saudi Arabia 5 min
2. Real estate 5 min
3. ICT 5 min
4. The public sector 5 min
5. Consultancies 5 min
6. Secondary ICPs 5 min
7. What they need, what we offer 5 min

For everyone, because everyone at ORIGIN sells ORIGIN. The pitch, qualifying a lead, discovery, objections, price, the record and the handover.

1. Why everyone sells 5 min
2. The pitch: what to say 4 min
3. The pitch: what never to say 5 min
4. Qualifying with BUSD 5 min
5. The discovery call 5 min
6. Questions, and what to listen for 5 min
7. Burning platform or opportunity 5 min
8. Objections 5 min
9. No discount, no pressure 5 min
10. Pricing and approvals 5 min
11. Payment terms and contract basics 4 min
12. The CRM is the record 5 min
13. Handover from Growth to OS 4 min

From the signed proposal to the collected invoice.

1. Why client onboarding comes first 5 min
2. The kickoff conversation 5 min
3. The clauses that protect the engagement 5 min
4. From delivered work to an invoice 5 min
5. Collection, and three words for money 4 min
6. What is not healthy 5 min
7. CSAT and customer success 5 min

The tools, the rules and the habits of every day.

1. The tools we work in 5 min
2. Asana is the record 5 min
3. Files, folders and names 5 min
4. Who can open what 4 min
5. Hours, theaters and the yearly cycle 4 min
6. Who says yes to what 5 min
7. Writing as ORIGIN 5 min
8. The glossary 4 min
9. Working with ASALA and the fleet 4 min
10. How to ask so it gets done 5 min
11. Cybersecurity 5 min