Values at ORIGIN are not a poster. They are how your work is judged from your first week.
Our six values
Open each value: what we believe, what we never say, and one question to test your own work.
Own the outcome
We do not deliver projects, we own results. Work is judged by what it achieved.
Can you say how this task connects to the client's growth?
Integrate, do not fragment
ORIGIN exists because disconnected work fails. We understand the work around us and hand it over with its context.
Does your work connect to the step before it and the step after it?
Think deep, execute sharp
A plan nobody carries out is decoration. Work without a plan wastes money. We do both well.
Is the thinking sound and the finish sharp?
See through their eyes
Every engagement starts from the client's reality, not from our method.
Would the client have to explain their situation to you again?
Govern the standard
Quality that nobody checks is an accident. We review before we submit, and we raise problems early.
Has it been reviewed before it leaves your hands?
Earn the premium
We charge a higher price because we deliver more. Every detail has to justify why the client chose us.
Would it impress a chief executive, and make a competitor nervous?
1 / 6 values explored
A colleague sends a file to the next team with no explanation and says "it is on them now". Which value does that break?
At ORIGIN, work is handed over with its context, never thrown over a wall.
Own the outcome. Integrate. Think deep, execute sharp. See through their eyes. Govern the standard. Earn the premium.
When values compete
Sometimes two good things pull in different directions. These six principles decide which one wins, so you never have to guess.
01Strategic alignmentoverCreative preference
Beautiful work that does not serve the strategy is wasted work.
02TransparencyoverComfort
If a campaign is underperforming, the client hears it from us first, with a plan.
03PerformanceoverTenure
What you deliver counts, not how long you have been here.
04OutcomesoverActivity
We measure outcomes, not hours. Work is judged by what it achieved.
05OwnershipoverDelegation
Once a task is yours, you are accountable until it is delivered.
06SpeedoverPerfection
Quality is non-negotiable. We never ship bad work, and we never polish forever.
Using them
Most hard moments at work are one of these six. You love a design and the strategy points elsewhere: the first principle. You have bad news for a client: the second. A deadline is close and the work is not right: the sixth.
You do not need permission to apply these principles. You are expected to, in your own work, every day. When a colleague makes a different call, name the principle and talk about that, not about each other.
Some decisions do need someone's yes first: prices, contracts, money, anything public. Act 07 lists them.
A report shows a client's campaign missed its target. What do you do?
The comfortable choices are to wait, or to fix it quietly. Transparency wins.
When two good things compete, strategic alignment, transparency, performance, outcomes, ownership and speed win, but quality is non-negotiable.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1Which value does "I sent it over, it is on them now" break?
The answerIntegrate, do not fragment.
2Transparency and comfort compete. Which wins?
The answerTransparency. The client hears it from us first, with a plan.
3Which decisions need someone's yes first?
The answerPrices, contracts, money, anything public.
Own the outcome, fearlessly, as one team.
Next: the ORIGIN Code.