ORIGIN Onboarding Tests
Act 03, What we do Section 01 of 14

Whatever your seat, someone will ask you "so what does ORIGIN actually do?". This section is the answer you give before any detail.

3Practices, each with its own experts
1House that joins them
2Ways a client can buy
Meet the practices
Part 1

The three practices

ORIGIN delivers through three practices. A practice is a craft that clients buy, and each one has its own experts. These are the three practices you met in Act 01 as Strategy, Brand and Technology.

PracticeIn one lineIt answers the client's question
Strategy PowerhouseWe architect the roadmapWhere are we, where do we need to be, and how do we close the gap?
Brand ExperienceWe build the identity and the feelingWhy should anyone choose us, remember us and trust us?
Technology EnablementWe engineer the infrastructureHow does all of this run, convert and grow every day?

How we use four words here. A roadmap is a plan of what to do, and in what order. Infrastructure is what everything else runs on. To convert is to turn a visitor into a possible client, or a possible client into a sale. A platform is a website, an app or a system that people use.

The next three sections take the practices one at a time, with what we actually deliver in each, the way it appears in a proposal. A proposal is the document that sets out what we would do for a client. A deliverable is a piece of work we hand over.

Learn the names. A client should never hear two different names for the same deliverable from two ORIGIN people.
In practice

When someone asks what you do at ORIGIN, start with the practice you work in, then say how it connects to the other two. "I design brand identities, built on a strategy we write and brought to life on platforms we build."

A colleague builds websites. A friend asks her what she does at ORIGIN. Which answer follows the pattern?

Her own practice first, then how it connects to the other two.

Remember

Strategy Powerhouse, Brand Experience, Technology Enablement: three practices, each with its own experts.

Part 2

Service work, transformation and the House

Service workA client can buy one practice on its own. We call that service work: a brand strategy, an identity, a website, a CRM setup.
TransformationA client can also buy all three as one programme. We call that transformation.

A CRM is a customer relationship management system, the tool a company uses to track every lead and client. A lead, as you saw in Act 01, is a possible client.

What turns three services into a transformation is the ORIGIN House, our own method for auditing where a company stands, fixing its foundations and growing it. You will meet the House a few sections on.

Joined under the House

Strategy PowerhouseBrand ExperienceTechnology EnablementTransformationone programme, under the ORIGIN House

A friend says: "So a transformation is just three services sold together?" What do you answer?

The House is our own method for auditing where a company stands, fixing its foundations and growing it.

Remember

What turns three services into a transformation is the ORIGIN House.

Your part

Before you move on

Three questions before you move on. Type your answer, send it, then check it.

Your answers stay on this device.

1Name the three practices.

The answerStrategy Powerhouse, Brand Experience and Technology Enablement.

2What is a practice?

The answerA craft that clients buy. Each one has its own experts.

3What turns three services into a transformation?

The answerThe ORIGIN House, our own method for auditing where a company stands, fixing its foundations and growing it.

Answer all three and this section is yours.
ORIGIN

Three practices. One house.

Every one of us can speak for the whole company. That is one team. Next: Strategy Powerhouse.

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