This is the model we are proudest of, and one of our strongest differences. Learn to explain it simply, because a client who understands it rarely forgets it.
Build, operate, then transfer
Section 06 told you where ORIGIN stands: today we sell service work, and we grow with the clients we already serve. Build, Operate & Transfer is for a client who wants its own team one day, and wants it to start strong.
Build, Operate & Transfer, known as BOT
- 1We build the client's growth function.
- 2We operate it until it performs.
- 3We transfer it to the client's own team, gradually, over about six months. We call that gradual handover the soft landing.
The whole journey usually takes 18 to 27 months, depending on when the client's team is ready.
Right when
The client wants its own team one day, and wants it to start strong.
They have been disappointed by a senior marketing hire before.
A client has tried more than once to hire a marketing manager. They say: "One day we want our own team, but we cannot start from zero." Which model fits?
BOT ends with the keys in the client's hands: the function is transferred to their own team.
To explain BOT in one breath: "We build it, we run it until it works, then we hand you the keys, slowly enough that nothing drops."
We build it, we operate it until it performs, then we transfer it, gradually. That handover is the soft landing.
Why it exists
Picture a company that hires its first head of marketing.
A company's first head of marketing
It is too much for one person, and it often ends badly for both sides. BOT removes that risk.
Where the idea comes from
Large real estate developers and contractors have worked this way for decades. A contractor builds an asset, such as a building, runs it until it performs as promised, then hands the keys to the owner. We apply the same model in our own industry, to a company's growth function. Our real estate clients know it from theirs, which is why they see its value at once.
A real estate client asks: "Is this model something ORIGIN invented?" What is the honest answer?
A contractor builds an asset, runs it until it performs as promised, then hands the keys to the owner.
BOT hands a client a function that already works, not a job description and a hope.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1What do the letters BOT stand for?
The answerBuild, Operate & Transfer.
2What is the soft landing?
The answerThe gradual handover of the function to the client's own team, over about six months.
3Where does the idea come from?
The answerFrom large real estate developers and contractors: a contractor builds an asset, runs it until it performs as promised, then hands the keys to the owner.
We hand over the keys.
Next: the POD.