Where ORIGIN is heading, and where it is today: two theaters, one company, and a central kitchen in Beirut.
A north star is the one sentence a company steers by. When you are unsure whether something is right for ORIGIN, measure it against this.
The north star
To be recognised as the leading partner for national vision enablement in real estate and ICT across Saudi Arabia.
ICT stands for information and communications technology.In plain words: Saudi Arabia has a national plan, Vision 2030, to transform its economy. Enablement means helping that plan happen. When a real estate or technology company needs to play its part in that plan, ORIGIN should be the first partner it thinks of.
The five years ahead, 2026 to 2031
Through our blend of strategy, brand and technology, ORIGIN aims to be the brand transformation house that any real estate, technology or government organisation in Saudi Arabia turns to first.
Why now
Whole sectors are being rebuilt at once, and organisations that once relied on reputation now have to compete on brand.
In real estate and ICT, the two sectors we have chosen, no firm is yet the obvious choice. ORIGIN already has proven work in both.
Global consultancies need a partner who can deliver what they plan. We are that partner.
Act 04 takes each sector in turn. This is not a change of direction. It is a natural evolution: from survival, to strategy, to shaping a market.
A lead reaches you from a sector we have not chosen. The deal is large. What do you do?
That question decides more than the size of the deal. The next section tells you who weighs it: the Growth Team.
The leading partner for national vision enablement in real estate and ICT.
ORIGIN on the map
We call each region we operate in a theater. Your theater sets your working week. Your contract and your line manager tell you which one you are in.
What each place does
North America is where ORIGIN is expanding next.
ORIGIN delivers from Riyadh, Beirut and Dubai, with team members in Egypt, Syria and Pakistan. Our teams work cross border to deliver international experience with a local understanding.
The group
All of this sits under ORIGIN Holding. Beside ORIGIN stand two sister ventures.
A client in Riyadh asks where your team is. What do you say?
One team, across borders.
Two theaters, one company, and a central kitchen in Beirut.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1What is our north star?
The answerTo be recognised as the leading partner for national vision enablement in real estate and ICT across Saudi Arabia.
2What are our two theaters?
The answerSWANA, and West, which is North America.
3A client asks where your team is. What do you say?
The answerORIGIN delivers from Riyadh, Beirut and Dubai, with team members in Egypt, Syria and Pakistan.
One direction. One company.
Next: how ORIGIN is built.