ORIGIN Onboarding Tests
Act 02, Why we win Section 04 of 09

Clients compare us with consultancies, and so will you. Know who they are and exactly how we stand next to them: we complete them, we do not compete with them.

10Firms a client might name
12Weeks: their engagements usually run six to twelve
PartnerWhat we are to them, not a rival
Meet the field
Part 1

Who they are, and where they stop

Ten firms a client might name

ReachConsultancies
GlobalMcKinsey, BCG, Bain, Accenture, Strategy& (part of PwC), Deloitte, and one more of the large audit and advisory firms
RegionalTAM, across the Gulf
Local, in Saudi ArabiaStrategic Gears, RASI
What they do wellStrategy. They study an organisation, set its direction and deliver a plan that its leaders trust. Their engagements, the pieces of work a client hires them for, usually run six to twelve weeks.
Where they stopAt the plan. Their business is not to design a brand, build a platform or run a campaign.
What we addMost of all, an entrepreneurial mindset: the habit of treating a client's growth as if it were your own business.

A client tells you a global consultancy has just delivered their strategy, and asks what is left to do. What do you say?

A consultancy stops at the plan. Designing, building and running are not its business.

Remember

Consultancies set the direction. They stop at the plan.

Part 2

How we stand next to them

We are their partner, not their rival. They set the strategy and we carry it out.

Several global firms have worked with us this way. Act 01 named two of them: Accenture in 2019 and BCG in 2023. Act 04 explains how that partnership works.

You join a first call with a consultancy that may bring ORIGIN into its project. What do you talk about?

They set the strategy and we carry it out. We complete it, we do not fix it.

When you speak with a consultancy

Never: suggest that their strategy needs us to fix it.
Speak about what they care about: our experience on work like theirs, how quickly we can start, and our pricing.
Remember

With consultancies we complete, we never compete.

Your part

Before you move on

Three questions before you move on. Type your answer, send it, then check it.

Your answers stay on this device.

1Where does a consultancy stop?

The answerAt the plan. Their business is not to design a brand, build a platform or run a campaign.

2How do we stand next to consultancies?

The answerWe are their partner, not their rival. They set the strategy and we carry it out.

3What do you speak about with a consultancy, and what do you never suggest?

The answerOur experience on work like theirs, how quickly we can start, and our pricing. Never that their strategy needs us to fix it.

Answer all three and this section is yours.
ORIGIN

We complete. We never compete.

Next: the field, agencies and technology firms.

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