All acts · Act 02
đź’ˇWhy we win
The mindset act. Fearless comes from knowing the gap, the field and the proof.
01The fearless mindsetWhat fear sounds like, and the four things a fearless person knows5 min02The market we work inThree kinds of firm, and why nobody owns the outcome5 min03The execution gapThe space between the plan and the result, and who owns it5 min04The field: consultanciesWho they are, where they stop, and how we stand next to them4 min05The field: agencies and technology firmsThe firms clients confuse us with, and the difference in one sentence5 min06What only ORIGIN doesThe one sentence no competitor can say truthfully5 min07Price and scopeFearless in practice: four moments, the ORIGIN answer to each, and who gives it5 min08Speaking upFearless in practice: two more moments, the pattern behind all six, and how to practise4 min09The proofOur case studies, and how to read them5 min
When you have read all 9 sections
The quiz draws 20 questions from this act, with 90 seconds each and no going back. You need 90%, which is 18 of 20. Three attempts, at least 24 hours apart, and the questions change each time.
Take the Act 02 quiz