ORIGIN Onboarding Tests

Act 02, Why we win Section 06 of 09

This is the section to know by heart. When someone asks what makes ORIGIN different, the answer is here, and it is short.

1Partner, one way of working, one team

RareAll three in one team

2Sentences to explain ORIGIN

Learn the answer

A modern house lit up at night, from the ORIGIN Outstaffing Services deck

Part 1

The one sentence

ORIGIN joins strategy, brand and technology in one house, so a client has one partner, one way of working and one team that answers for the result.

Our own method is called the ORIGIN House. Act 03 explains it.

We are honest about our stage

1TodayMost clients come to us for one defined piece of work, and we deliver it to the standard of a transformation house.
2AlreadyAl Aqtar Real Estate, on a retainer, an ongoing monthly engagement, covers strategy, brand and technology.
3Where we are headingDoing all three as one programme for one client.

Is that really different?

Yes, and it helps to be precise about why.

WhoWhat they bring

Agencies and technology firmsEach bring one part.

The largest global firmsThey can supply all three, through separate divisions, separate parts of the same firm, at a size and a price built for the largest organisations, and the people who write the strategy are rarely the people who build it.

What is rareAll three in one team that knows this market, stays through the work, and treats the client's growth as its own.

A client says: "The largest global firms offer strategy, brand and technology too. How is ORIGIN different?" What do you answer?

Be precise: what is rare is one team that stays through the work.

Remember

The largest firms can supply all three. What is rare is all three in one team.

Part 2

The three things we are

Strategy PowerhouseStrategy backed by data is the foundation of everything we build. We connect the vision to actual results.

Brand ExperienceA brand is remembered as a feeling. We work from human psychology and the senses: how the brand connects to what people want, and how it makes them feel.

Technology EnablementTechnology matters when it moves the needle, when it makes a real difference, for the brand and the strategy, whether through an effortless experience or a system that works while the team sleeps.

What sits underneath

Experts in every practice, not generalists.

We activate what we build: we put it to work until it brings results.

We think like entrepreneurs.

We look for positioning, the place a brand holds in people's minds, that sets a client apart. Strategists call the result a blue ocean: a space of the client's own, where they do not have to fight on price.

A client says: "Our competitor has cut its prices. We will have to cut ours." What does ORIGIN look for first?

A space of the client's own, where they do not have to fight on price.

In practice

Try it now. Part 1 gives you the full sentence. Say it to a friend in two short sentences, without the words agency, full service or cheaper. If you can, you are ready for Act 05.

Remember

One partner, one way of working, one team that answers for the result.

Your part

Before you move on

Three questions before you move on. Type your answer, send it, then check it.

Your answers stay on this device.

1What does only ORIGIN do? Say the sentence.

The answerORIGIN joins strategy, brand and technology in one house, so a client has one partner, one way of working and one team that answers for the result.

2What can the largest global firms supply, and what is rare?

The answerAll three, through separate divisions. What is rare is all three in one team.

3Explain ORIGIN to a friend in two sentences, without the words agency, full service or cheaper.

The answerORIGIN joins strategy, brand and technology in one house. One team answers for the result.

Answer all three and this section is yours.

Know it by heart.

You are part of that one team. Next: fearless in practice.