ORIGIN Onboarding Tests

Fearless without proof is only confidence. The proof is our work.

53xReturn on ad spend, one client's result

33%Rise in positive public sentiment, one client

1Minute, or less, to tell a case study

Part 1

How to read a case study

ORIGIN wants high performers who achieve from their first month. This section is where you start on knowing our work well enough to tell it without notes.

Our case studies live on the ORIGIN profile site. Start with the five in the next part, then read the rest. This is part of your onboarding.

Open it nowprofile.origin.global

You have one minute to tell a case study to someone who has never heard of ORIGIN. Where do you start?

The client's problem comes first. What we did and the result follow.

The reason to actWhy did this client have to change, and why then?

What we didWhich practices were involved: strategy, brand, technology, or all three?

The resultWhat changed for the client, in their words or in their numbers?

The lessonWhat would you say about this work to a new prospect, a possible client, in the same sector?

In practice

Pick the two case studies closest to your own role. Be ready to tell each one in under a minute, starting with the client's problem, not with our work.

Remember

Start with the client's problem, not with our work.

Part 2

The ones you will hear most

Case studyThe work

National Housing Company (NHC)A new brand and all its digital channels for a government backed organisation.

Dar wa EmaarBrand architecture and communications strategy for a real estate developer.

Al Aqtar Real EstateStrategy, brand, technology and performance on a retainer, an ongoing monthly engagement.

Jeddah Economic CompanyAn immersive website, one a visitor explores like a place.

CBREWork for a global real estate adviser in Saudi Arabia.

The full case studies are on profile.origin.global.

Three terms, in plain words. Digital channels are the places an organisation reaches people online. Brand architecture is how a company's brands fit together. Public sentiment is how the public feels about an organisation.

National Housing Company, in numbers

33%rise in positive public sentiment

37%faster response to public enquiries

31%faster campaign launches

Al Aqtar Real Estate: return on ad spend

Against an industry average of 4 to 6x. Return on ad spend is the revenue a campaign brings back for every unit of currency spent on advertising. The 53x figure is that client's result. It is proof of the model, never a promise to the next client.

You tell the Al Aqtar story to a possible client. They ask: "So you can get us 53x too?" What do you say?

One client's result, never a promise to the next client.

Remember

Know the work, and you never have to oversell it.

Your part

Before you move on

Three questions before you move on. Type your answer, send it, then check it.

Your answers stay on this device.

1Where do our case studies live?

The answerOn the ORIGIN profile site, profile.origin.global.

2Which four things do you look for in a case study?

The answerThe reason to act, what we did, the result, and the lesson.

3What is return on ad spend, and what does the 53x figure mean?

The answerThe revenue a campaign brings back for every unit of currency spent on advertising. 53x is one client's result, never a promise to the next client.

Answer all three and this section is yours.

You know why we win.

Obsessed, fearless, one team, own the outcome: this act trained the second. Take the Act 02 quiz when you are ready.

📖Finished reading this section?Marking it puts it on your progress page, so you know what is left before the quiz.