The prohibitions, and the reason beside each one
Everything here is a prohibition, each with its reason and its governing row, because a rule you understand is a rule you keep under pressure.
Never publish a client name that is not on the cleared list
Thirty four client and partner names were cleared by Marwan Arban on 17 July 2026 for public marketing. That list is the whole permission. A name not on it is never published, posted, or put in a deck that leaves the building.
Source: Register tab 6 row 18
Why: a client name in public is a marketing claim and a contractual question at once. Some agreements permit it, some are silent, and silence is not permission.
TO CONFIRM
The cleared list has a live conflict. One firm sits on the cleared row while its signed agreement carries no publishing clause, so it is not cleared until Marwan Arban rules. A credentials deck naming several uncleared clients is frozen. Never assume a printed copy is current.
Source: Open items 144 and 145, status candidate
Never name a counterparty behind the white label wall
ORIGIN sometimes delivers as the execution arm under another firm and stays invisible to the end client. Three counterparties sit on a standing wall: never named in any public facing ORIGIN content, whatever else is cleared. The names stay in the register row below.
Source: Register tab 6 row 19; tab 5 row 16
Why: the arrangement is the confidential thing. Naming the prime is a disclosure, not a credential, and it can end the channel that produced the work.
Never name the end client of a partner without written approval
When work arrives through a partner, the partner client is not yours to talk about. The default is no end client names and no logos where the service schedules say so, and where the agreement carries an approval clause, the slide waits for it.
Source: Open item 144; register tab 10 row 15
Why: the partner promised their client who would be visible, and ORIGIN sits inside that promise. Breaking it costs the relationship.
TO CONFIRM
Consent asks on specific partners are decided case by case by Marwan Arban, and one was closed on 11 September 2026 with no consent sought. The exception is his to make, never yours.
Source: Open items 143 and 144, status candidate
Never build a client deck from the master presentation file
The large 2026 master presentation file in the PPTX templates folder carries third party confidential material in its later slides. It has moved to a superseded subfolder and a clean cut now stands as the working template. A designated blank sits in the same folder, and that is your starting point.
The same holds for two third party proposals in the For Claude folder of the onboarding wiki, both marked confidential and one carrying another firm copyright. Never quote, copy or build from them.
Why: the hazard is the file name. A file called the master template gets read as the master template, and an issued client deck has already reproduced the contaminated pages once.
Source: Open items 84 and 146; register tab 7 row 8
TO CONFIRM
The scope of the contamination is not established: the quarantine names one third party and a separate build record names a second. Nothing was deleted and the moves are reversible.
Source: Open items 84 and 146
Never publish a score or a quote about a client without asking them
Client satisfaction scores go public by name only with that client written approval. A pitch that did not become an engagement is never public. Where a phase ran white label there is no case study, and where no review is on file there is no score.
Source: Open items 144 and 147
Why: a published score is a statement made on someone else behalf, and written approval is the only thing that makes it yours to make.
Never sell production inside a standard engagement
Production is excluded across all engagements. ORIGIN scope ends at production ready files: print ready artwork, scripts, storyboards, technical specifications. Print runs, shoots, fabrication, signage and event production sit outside. It is sellable only when quoted separately and partner delivered.
Source: Register tab 4 rows 14 and 27
Why: production carries costs a standard engagement was never priced to absorb, so a casual yes turns a healthy engagement into a loss.
Never do trademark or naming clearance
ORIGIN does no trademark research, screening or clearance. That responsibility sits with the client, through their own public relations officer, lawyer or intellectual property specialist.
Source: Open items 121 and 116, clause 6; register tab 7 row 8
Why: clearance is a legal opinion, and giving one without the standing exposes ORIGIN to a liability it cannot cap.
A second clause came from the same exchange, about conduct rather than scope: a scope reduction of this kind is raised with the client openly, never absorbed silently. If something drops out of what you sell, the client hears it from you.
Source: Open item 57
TO CONFIRM
This exclusion is a candidate, not yet promoted into the register scope rows. Its edges are open: the ruling covers trademark registration and checking, while an earlier relay put domain and availability checks out too, and the two were deliberately not merged. Confirm before either reaches a proposal.
Source: Open items 57 and 121, status candidate
Never compete on price
ORIGIN anchors against the methodology and quality of the top tier strategy firms and is the affordable alternative delivering it. No rate card before context, no discount to keep a conversation alive.
Source: Register tab 4 rows 12 and 13
Four sentences are banned because each gives the frame away: here is our rate card, we can do that for cheaper, we will figure out the scope later, we do everything.
Source: Register tab 6 row 9
Why: price is the only ground ORIGIN cannot win on and does not need to. A discount answers a question nobody asked and concedes the work is a commodity.
Three more you will meet in week one
- Never share methodology before an NDA is signed. The frameworks are the asset, and an unsigned conversation gives them away.
- Never move client data or credentials outside the approved tools. Files live on OneDrive and SharePoint, credentials move only through the company password manager via the company admin, and personal devices, cloud and email are out.
- Never paste one client figures while working on another. It is the fastest way to turn a shortcut into a confidentiality breach.
Source: Register tab 7 row 9; tab 13 rows 11 and 12; tab 15 row 16
And two words we never use
Never write please. Write kindly. Never write sorry. Write thank you for understanding. This applies to every output, internal and client facing.
Source: Register tab 6 row 23
Why: both words put ORIGIN and the writer in a subordinate position. The swaps say the same thing and hold the frame. The same logic retires the tired openings and superlatives such as award winning.
Source: Register tab 6 rows 7, 8 and 23
The test, when a rule is not written here
Ask one question. If the client, the partner or the other side read this tomorrow, would ORIGIN be glad it went. If you are not sure, route it through the approval owner in Section 01.
Next: End of Act 06. You now know how ORIGIN is organised, how work becomes cash, what it runs on, how to work with the fleet, and what never leaves the building.