ORIGIN has its own vocabulary, in English and in Arabic. The glossary is where every term is defined once, so we all mean the same thing by the same word.
What it is, and where it lives
The ORIGIN master glossary holds more than 400 terms, with their meaning in English and their agreed wording in Arabic. These acts teach each term in the section where you first meet it. The glossary is where you look it up afterwards.
When you are about to use a term with a client, check that you could define it in one sentence. If you cannot, look it up first. Clients trust people who can explain their own words.
Before a client meeting you try to define "guardianship", a term you plan to use. It takes you a whole paragraph. What do you do?
Clients trust people who can explain their own words.
When in doubt, look it up.
The Arabic rule, and new words
Never invent the Arabic for a strategic term.
Two team members translating the same word two ways is how a brand starts to sound inconsistent. Use the exact wording in the glossary. If a term is missing, say so and it will be added.
You are writing in Arabic and need the term for "brand transformation house". Do not translate it yourself. Ask Claude for ORIGIN's wording, or open the glossary.
How a new word is added
- 1You meet a word ORIGIN uses that is not in the glossary.
- 2Tell your Team Lead, with the English term, the proposed Arabic, and where the Arabic came from.
- 3It is added by ASALA, the system that keeps our records. You will meet ASALA in the next section.
You need the Arabic for a term ORIGIN uses, and it is not in the glossary. What do you do?
If a term is missing, say so and it will be added.
One term, one meaning, one Arabic wording.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1How many terms does the master glossary hold?
The answerMore than 400, with their meaning in English and their agreed wording in Arabic.
2What is the Arabic rule?
The answerNever invent the Arabic for a strategic term. Use the exact wording in the glossary.
3You meet a word that is not in the glossary. What do you do?
The answerTell your Team Lead, with the English term, the proposed Arabic, and where the Arabic came from.
One term, one meaning, one voice.
Next: working with ASALA and the fleet.