These two words decide how a piece of work is planned, staffed and delivered. You need to know which one you are in, and which one ORIGIN is selling today.
Two kinds of work
How we use two words here. An agency is an outside firm that is given an instruction and carries it out. A marketing function is the part of a company that does its marketing.
A client says: "We need to grow, and we do not know what is holding us back." Which kind of work is that the typical ask for?
It is the typical ask for all three practices as one programme, under the ORIGIN House.
Service work is a defined deliverable, in months. Transformation is all three practices as one programme, for a year or more.
Where we stand today
Today ORIGIN sells service work. It is how every strong client relationship we have began, and it is where we are focused now.
Transformation is our ambition for the 2027 to 2028 cycle. Until then we reach it one way only: by growing with the clients we already serve.
How a client grows with us
- 1A website project shows the brand needs work.
- 2The brand needs a lead engine behind it.
- 3The engine needs campaigns.
Step by step, a service client becomes a transformation client, because each piece proved itself.
What this means for you
Do not push a client who asked for one deliverable toward a programme they did not ask for. Deliver the service brilliantly, notice what else would help them, and tell your Team Lead. The Team Lead is the person accountable for a client's delivery, the one who answers for it, and growing an existing client is their work.
Brilliantly is the standard Act 01 set: we are a team of high performers, and you are expected to achieve from your first month.
A client's new website launches and enquiries double. In the monthly review the Team Lead shows the result, then one observation: "half of these enquiries wait two days for a call back". That observation is how the next piece of work begins.
You are building a client's website, and you notice their brand needs work. What do you do?
Growing an existing client is your Team Lead's work. Yours is to notice, and to say so.
Service work is the door. Transformation is where we are taking the clients who trust us.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1Which does ORIGIN sell today?
The answerService work. Transformation is our ambition for the 2027 to 2028 cycle.
2How do we reach transformation until then?
The answerOne way only: by growing with the clients we already serve.
3You notice something else that would help a client. What do you do?
The answerDeliver the service brilliantly, and tell your Team Lead. Growing an existing client is their work.
Service work is the door.
Next: the ORIGIN House.