Real estate is our first primary ICP, our primary vertical: the industry we put first, and the sector where our proof is strongest. If you learn one industry deeply at ORIGIN, make it this one.
The cause for change
Saudi real estate is living a boom that Vision 2030 created. National projects are bringing international tourism and relocating talent into the Kingdom, and all of those people need somewhere to live, work and stay.
At the same time, family owned developers are becoming corporates, large companies run in a formal way, and international developers are arriving.
A company that was once known by its family name now has to be known by its brand.
The Section 01 sentence, finished: "This developer has to change now because it is becoming a corporate, and international developers are arriving."
Who we serve, and what they struggle with
Real estate clients named in Act 01
In a meeting, the owner of a family owned developer says: "Everyone knows our family name. That has always been enough." What do you hear?
The name now has to be a brand.
Developers are our core. Their product is strong but looks like everyone else's, and they build faster than they sell.
Our white space, and how the work starts
White space is a gap in a market that nobody fills.
Our white space
Saudi Arabia has agencies that design logos for developers, technology firms that build property websites, and consultants that write real estate strategies. It has no dedicated real estate transformation house with local experience that joins all three. That is the space ORIGIN is building.
How the work usually starts
A real estate deal rarely stays one deliverable. A website shows a brand problem, and a brand shows a missing lead engine. Diagnose well at the start.
A developer asks ORIGIN for a website. In the first meeting, the team notices that every one of its projects carries a different brand. What should happen next?
The website is showing a brand problem.
In real estate we sell more than square metres. We help developers sell a way of life.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1Finish the sentence for a family owned developer: "This developer has to change now because..."
The answerIt is becoming a corporate, and international developers are arriving.
2What is our white space in Saudi real estate?
The answerSaudi Arabia has no dedicated real estate transformation house with local experience that joins all three.
3A developer asks for a website. Why diagnose well at the start?
The answerA real estate deal rarely stays one deliverable. A website shows a brand problem.
We help developers sell a way of life.
We know what we do that others do not. That is what fearless looks like. Next: ICT.