ICT, information and communications technology, is our second primary ICP. The companies are brilliant and technical, which is exactly why they need us.
The cause for change
Saudi Arabia's technology sector is mature, which means well developed, in structure and in product. It hardened early, growing strong and secure, especially after the cyber attack on Saudi Aramco in 2012. Now it is accelerating.
Here is the gap
These companies are run by engineers, and they focus on the product, not on the brand. In a market filling up with strong competitors, the product alone no longer explains itself.
They now have to become brands, and they know they cannot do it alone.
The Section 01 sentence, finished: "This technology company has to change now because its market is filling up with strong competitors, and the product alone no longer explains itself."
Who we serve
In plain words: the cloud is computing run on a provider's servers. The internet of things is everyday devices connected to the internet. Deep technology is built on hard science and engineering.
In a meeting, the founder of a cloud company says: "Our product is the best there is. It explains itself." What do you hear?
They focus on the product, not on the brand. That is exactly why they need us.
Run by engineers, they focus on the product, not on the brand. Now they have to become brands.
What they struggle with, and how the work starts
What they struggle with
How the work usually starts
With a brand strategy or a website. Technology clients decide fast and dislike bureaucracy, which is slow process and paperwork.
ORIGIN is already inside this sector, with STC Group, IoT Squared and others we do not name.
In a first meeting, the Growth Team asks a software company how its customers describe the product. The answer is long and technical. What have you just heard?
If the answer is long and technical, you have found the work.
In a first meeting with a technology company, ask how their customers describe the product. The question needs no engineering. If the answer is long and technical, you have found the work.
Finding the work is not yet a deal. The three signals from Section 01 still decide.
Their product is ahead of their brand. We close that distance.
Before you move on
Three questions before you move on. Type your answer, send it, then check it.
Your answers stay on this device.1Finish the sentence for a technology company: "This company has to change now because..."
The answerIts market is filling up with strong competitors, and the product alone no longer explains itself.
2What five things do they struggle with?
The answerThe story, adoption, trust, education and talent.
3What do you ask a technology company in a first meeting, and what are you listening for?
The answerHow their customers describe the product. If the answer is long and technical, you have found the work.
Their product is ahead of their brand.
We close that distance. Next: the public sector.