ORIGIN Onboarding Tests
Act 05, How we sell Section 02 of 13

You do not need a script to introduce ORIGIN. You need five pointers, in order, and your own words.

5Pointers, in order
30sFor the short version
3Words in our promise
Learn the pitch
Part 1

Five pointers, in order

A pitch is how you describe ORIGIN to someone who does not know us yet. It can last thirty seconds at an event or twenty minutes in a boardroom. The order stays the same.

To introduce ORIGIN, use these five pointers. If you hear of an opportunity, tell the Growth Team the same day. You do not pitch: you make the introduction (Act 01).

PointerWhat you doIt sounds like
1. Their world firstStart with the cause for change they are probably facing, the reason they must act now"Most developers we meet are growing faster than their brand."
2. Ask and listenLet them confirm it or correct you"Is that close to where you are?"
3. Name the gapExplain why it is hard to solve: three kinds of supplier, nobody owning the result"You would normally need a consultant, an agency and a technology firm, and you would manage all three."
4. ORIGIN in one sentenceSay what we are"ORIGIN is a global brand transformation house. We join strategy, brand and technology under one roof."
5. Proof, then a next stepOne piece of work close to their situation, then a date"We did this for a national housing company. Shall we take an hour next week to look at yours?"

You tell a real estate developer: "Most developers we meet are growing faster than their brand." What comes next?

Ask and listen. Let them confirm it or correct you.

Remember

Lead with their world, not ours.

Part 2

Make it yours

Three things that make it yours

Use their industry's words, not ours.

Choose proof from their sector. Act 02 showed you where our case studies live.

Always end with a next step that has a date. "We will send you something" is not a next step.

Our promise is three words: we architect growth. Everything in a pitch should lead back to them.

The developer is interested, and the conversation is ending. How do you end?

A next step, with a date.

In practice

Practise the short version until it takes thirty seconds: their world, the gap, who we are, one proof. Say it to a colleague today.

Remember

Always end with a next step that has a date.

Your part

Before you move on

Three questions before you move on. Type your answer, send it, then check it.

Your answers stay on this device.

1Name the five pointers, in order.

The answerTheir world first. Ask and listen. Name the gap. ORIGIN in one sentence. Proof, then a next step.

2What goes into the short version, and how long does it take?

The answerTheir world, the gap, who we are, one proof. Thirty seconds.

3You hear of an opportunity. Do you pitch?

The answerNo. You tell the Growth Team the same day, and you make the introduction.

Answer all three and this section is yours.
ORIGIN

Their world first.

Next: what never to say.

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